Madison Leggett
Marketing Professional
Phone:
518.879.0310
Email:
Areas of Expertise:
Social Media Strategy & Creation, CRM Marketing, Brand Communication
Fun Fact:
When I was five, I pulled the sword out of the stone in Disneyland.
A Bit About Me
Growing up, I always knew I wanted to be involved in a career that allowed me to be creative which led me to advertising. I knew I had chosen the right path when I got a full-body sensation of excitement when I was collaborating on ad campaigns in school and watching an idea come to life. Having spent the last few years in advertising agencies in NYC, I still feel that excitement when watching a thought in a brainstorm come to life in a video, activation or campaign.
You can learn more about me professionally and what I have expertise in through my work experience below. On a personal level, I am someone who loves to connect with people through thoughtful conversation. I love learning more about myself and how I can become a better person through therapy. I love spending time outdoors hiking, playing tennis or running. I'm addicted to checking things off my to-do list... and when I get a little bit too much of that, I unwind by spending time with friends and family or getting lost in a story (whether it's a book, movie, or TV Show).
My Life In Pictures
Work Experience
November 2023-Present
June 2023-October 2023
November 2021 - June 2023
August 2019-November 2021
January 2019-June 2019
Since I've moved to Colorado, I've worked part-time at The North Face retail store while looking for full-time work. It's been great to continue growing my skills in sales and persuasive communication in addition to learning more about retail marketing. I also stay busy pet-sitting and freelancing!
Taking a break from the ad-industry and recovering from burnout, I worked at a craft jewelry gallery in Upstate NY, Silverado. I learned retail sales and provided some help with their social media. It's one of the most special stores I've ever experienced, make sure to check them out.
At VaynerMedia is where I got to sharpen my social media strategy skills! There, I worked on organic and paid social media strategies for top retail, beauty and CPG brands. You can learn more about the work I did there in my portfolio.
Rauxa was where I learned email marketing and CRM strategy. There, I led CRM programs across the mobile and home portfolio on Verizon Fios. Leveraging data to test & optimize email marketing performance, I led our team to achieve a 110% increase in revenue generation.
I learned my passion for the event space through my work on the Freihofer's Run for Women Health Expo. I recruited vendors that resonated with the values of the race and helped boost the profitability of the event by 50%!