Aerie

Aerie tasked our team with connecting more deeply with Aerie fans on TikTok. Aerie had built up good will with consumers ever since their Be Real campaign began in 2014 but the execution had gotten a little stale. Through connecting with consumers through trend-based content that delivered messages of the core values the brand was loved for, we grew the brand's engagement on TikTok. Over the course of our 2 month pilot program with Aerie, we grew average likes by 159%, shares by 68%, comments by 80% and video views by 90%. This campaign proved that emphasizing your brand values in a non-overt and platform-organic way helps to grow brand engagement and overall brand favorability.